- Website Category:
- City:Leeds
- Vacancy Type:Permanent
- Closing Date:24 February 2025
Marketing Director
Are you a visionary marketing leader ready to shape the future of a dynamic and customer-focused business? Would you like to join a business who is serious about innovation and transformation? At Zenith, we're not just embracing change – we're leading it.
We're shaping the future of leasing and driving the UK's transition to sustainable vehicle solutions. As the UK's largest independent leasing, fleet management and vehicle outsourcing provider, we've been providing end-to-end vehicle management solutions for over 30 years.
We have an exciting opportunity for an experienced Marketing Director to join us to drive innovative strategies that enhance customer experiences and deliver measurable results across our Company Car, Salary Sacrifice and Consumer channels.
Reporting directly to the CEO for the Corporate & Consumer divisions, you'll be a key member of the Senior Leadership team. You'll have the opportunity to make a significant impact on our business growth and customer journey by developing and delivering an impactful marketing plan that supports commercial objectives. You'll collaborate closely with key stakeholders to shape strategic plans, manage a talented marketing team, and ensure the continued evolution of our brand and customer journey.
What you'll be doing
- Lead the creation and execution of a comprehensive marketing plan aligned with commercial objectives.
- Manage a talented and diverse marketing team, focusing on ROI-driven campaigns and brand growth.
- Oversee the digital roadmap to enhance customer journeys, digital marketing capabilities, and acquisition strategies.
- Act as a brand ambassador, ensuring consistent messaging and tone across all channels.
- Collaborate with cross-functional teams to deliver best-in-class customer experiences and support new proposition launches.
- Monitor key performance metrics and insights to continually refine marketing strategies.
- Drive compliance with Consumer Duty best practices and regulatory requirements.
- Play a key role in the Senior Leadership team, you will provide important input in the Corporate & Consumer Division's strategic plans.
- Responsible for the marketing budget, ensuring tight controls and processes are in place.
- Manage and develop the ongoing evolution of the Group Marketing function.
- Support our business wide Group Transformation Project as the lead customer voice, marketing SME and custodian of the customer experience.
- Support the business growth agenda with appropriate marketing campaigns and collateral for B2B and D2C growth.
What you'll bring
- 10+ years of senior consumer marketing leadership experience.
- Expertise in B2B and B2C /or B2B2C environments, with a strong digital marketing focus.
- Proven experience in developing and delivering impactful marketing plans.
- Broad omnichannel experience across the marketing mix, with a strong digital focus.
- A great communicator with strong stakeholder management skills
- Highly analytical and results driven.
- A good storyteller – helping us to bring our brand to life for drivers. Collaborative in nature, understands the value in being an active team member
- Self-motivated and resilient, understands self and how they maintain high levels of performance when facing significant challenges
- Able to lead and motivate a team of marketers and broader set of stakeholders.
- Pragmatic and able to flex with changing business priorities.
- Experience of brand and proposition development, particularly in a digital setting.
Why Zenith?
At Zenith, we're incredibly proud of what we've achieved over the past 35 years. We've been shaping the automotive industry with innovative solutions across commercial vehicles, corporate fleets, and consumer leasing. Here's why we're a great place to work:
- Sustainability Leaders: With 41% of our fleet now Battery Electric Vehicles (BEVs), we're driving the transition to net zero as a carbon-neutral organisation. We're also proud issuers of the UK leasing sector's largest-ever green bond.
- Award-Winning Business: Recognised as Leasing Company of the Year (Fleet News 2023), Large Business of the Year Award (Yorkshire Post Excellence in Business Awards) and winners of the Diversity and Inclusion Award (Yorkshire Post Excellence in Business Awards).
- Commitment to Innovation: With a thriving fleet of 169,910 vehicles and consistent revenue growth, we're at the forefront of industry transformation.
- Inclusive Culture: Powered by six colleague-led diversity groups, we're committed to creating an outstanding employee experience for everyone.
- Career Development: Our MyGPS personal development framework empowers our people to grow, thrive, and shape their careers in a business built for the future.
Reward
- Salary from £110,000 - £140,000
- Company bonus schemes
- Company Car/Car allowance
- Leeds office based, with agile working (must be able to easily commute to Leeds)
- Salary Sacrifice Car Scheme
- 6.25% Pension scheme
- Life assurance
- Private medical care
- Dental and health cash plans
- Company GP for self and family
- Other flexible benefits including the option to buy/sell holiday, Technology Scheme, Cycle to work scheme etc..
- Most importantly ....a role that will provide autonomy and challenge every day, in a high performing division, in an organisation that is really looking to make a difference....
We want to positively encourage differences in Zenith and believe it is critical to our success as a company. Zenith is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
Benefits
Pension Contribution
Annual Leave
Option to buy/sell leave
Death in service cover
Cycle to work scheme
Tech Scheme
GP Access
AA Cover